Easy Drifter is a retail store with a focus on custom made items and vintage wares. The identity takes from the essence of wandering many paths and the uniqueness of individuality. The logo acts as a compass of many directions, a spur for action, and a star for guidance.

Identiy, Motion, Art Direction

Easy Drifter began with a naming process and tagline creation. WANDER YOUR WAY – encapsulates the grit and confidence of going your own path. The typewriter like typography draws inspiration from classic westerns and vintage stamped cowboy hat labels.

︎︎︎Garton Light Italic
︎︎︎DM Mono

Visit the storefront in Brenham, TX or online.