L’ALLIANCE

Brand identity framework for the non-profit organization celebrating French and francophone cultures.

2024
Identity

Studio: Pentagram / Eddie Opara
Project Team: Nick Tallent, Jack Collins, Ruben Gijselhart, Ruairi Walsh, Cristina Giménez
Motion: Fabian Tejada

The new name, identity and visual system that pay respect to the organization’s long history while looking forward to build a more diverse audience for its programming.

Expressive typography and an apostrophe brand mark nod to the institution’s engaging approach to language.