PICA is a toy that refers to a typographic unit of measure. Arrange the pegs and discs to create a multitude of patterns and letters. The grid allows for spatial and structural exploration. The identity is created through a modular system based on various measurements of picas and the overlapping of the discs used within the toy.

Brand Identity • Type Design • Product Design • Video

A pica is a typographic unit of measure corresponding to approximately 1⁄6 of an inch, or from 1⁄68 to 1⁄73 of a foot. One pica is further divided into 12 points.